Xbox And Adidas Are Teaming Up To Deliver The First Ever Console Inspired Sneaker Collaboration
Xbox recently announced on October 6th, 2021 that the company is partnering with Adidas to celebrate their shared heritage of play and are officially collaborating on the first ever console inspired sneaker to commemorate the 20th anniversary of the Xbox platform. The news was confirmed via the Xbox Wire by James Monosmith, Senior Sales & Marketing Manager, Xbox Consumer Products which included a sneak peak of the Originals line of Adidas sneakers – Xbox 20th Forum Tech – that features translucent green details, Xbox logos, and so much more!
The design is inspired by the special edition release of Halo: Combat Evolved which originally launched on November 15th, 2001 and marked the first generation of gaming at Microsoft. Monosmith explains that the Forum Tech design balances nostalgia and embraces modern technology which is symbolic to how the company looks at their own history with the Xbox brand; celebrating 20 years of gaming whilst looking ahead at the limitless potential within the future of gaming.
The Forum Tech sneaker is merely the beginning of the collaboration with Adidas and Xbox is planning a series of additional surprises throughout the remainder of 2021 with even more designs inspired by past and present Xbox console generations. Players will be able to get their hands on a pair of the exclusive sneakers later this year with information coming soon including a contest which will reward a few lucky winners with their own pair of the limited-edition sneakers. The price is currently unknown but fans should keep an eye on the official Xbox Twitter account for additional details.
The collaboration between Xbox and Adidas has also kickstarted a NEW global program called “Always Played In. Never Played Out” which celebrates popular eras of play over the last 20 years including sports, gaming, and lifestyle. When everyone takes the time to play – magic happens – and while gaming experiences are meant to be played out, footwear is meant to be played in which helps unlock achievements in sports, competition, and physical fitness; something worth celebrating.
The first promotional video titled “adidas Originals by Xbox – 20 Years of Play” is a blast from the past recognition of skateboarding culture which was observed quite substantially during the early 2000s when the original Xbox console launched. The video takes the nostalgia to another level with prime editing that mimics that of an old school tape deck with a group of friends enjoying each others company, pulling off some impressive tricks in their Forum Tech sneakers, and capping off the day by playing some Halo: Combat Evolved co-operative multiplayer together.
